Summary / Role Purpose  

The Japan Senior Field Marketing Specialist will develop, manage marketing plans and programs by works closely with key program stakeholders including APAC /Japan Automotive and Strategic Sales and regional technical/support engineering teams. The primary objective of the role is Industry focused demand generation and Industry-Vertical marketing programs through successful digital and physical campaign/activity execution and understanding of key industry trends, strategic market opportunities and sales priorities. 

Key Duties and Responsibilities 

• Develop marketing strategy and execute Automotive industry-vertical marketing programs in Japan, such as conferences, webinars, tradeshows,etc to grow sales pipeline 
• Work with sales and technical teams to identify, prioritize accounts and execute Automotive Industry-Vertical marketing activities for business growth.  
• Develop marketing programs and supporting materials, and use the web to effectively drive promotion, and share best practices with the NA, APAC, and EMEA  
• Explore different strategies and execution plans for maximizing the impact of Industry-Vertical marketing.  
• Use digital to drive value proposition for accounts thus helping build awareness, perception, interest and loyalty  
• Success metrics building and monitoring for ensuring successful Industry-Vertical marketing execution 
• Monitor lead flow within the accounts to ensure the appropriate sales channels are receiving and following up on leads by creating local reports and dashboards in Salesforce.com. 
• Plan and manage program budget, measures ROI of marketing tactics through metrics analysis and reporting 
• Deployment of activities such as account specifics seminars, webinars, developing landing pages to maximize success metrics 

Minimum Education/Certification Requirements and Experience 

• 5∔ years of experience in B2B marketing of software, Hi-tech products or B2B offerings. 
• Proven ability to work in a cross-functional team including sales and Pre-sales engineering teams 
• Interested in technology trends and Ansys offering to develop opportunities  
• Strong customer focus, business acumen is essential.  
• Creative in problem solving, flexible to manage the changes internal/external situation 
• Excellent communication, leadership, problem-solving and negotiations skills. 
• Strong project and vendor management skills with demonstrated ability to deliver on-time and on-budget 
• Solid written, verbal, interpersonal and presentation communication skills 
• Business level written and verbal in English (TOEIC 850 or above preferable) 

Preferred Qualifications and Skills 

• Automotive industry experience 
• CRM and Marketing Automation systems to successfully run campaigns 
• Analytical skill to understand marketing and sales data and business data. 
• Digital marketing experience such as social media marketing, SEO, webpage development, digital content development 
• Engineering background in control system/ mechanical / electronics / computer science / industrial engineering is an advantage