Maximize business impact by supporting franchise objectives and long-term ambition through cross-functional collaboration with all areas of the company. Ensure the generation of valuable insights related to the dynamics of our markets, products and customers to improve the business decision-making process. You will collaborate in the definition, development and execution of the market research plan for the business units and, based on the analysis of information from multiple sources, you will detect relevant insights to reduce the uncertainty of the decision-making process, anticipating opportunities and risks. You will participate in the Forecast and Brand Plan processes. You will develop monitoring tools and dashboards for different organizational levels. You will work on ad-hoc internal consulting projects or specific business analyzes that respond to specific business questions and support strategic and/or transversal projects in the area.