Being the Consumer Voice: Be the voice of local consumers within the local team. Stay informed and on top of local trends for each category doing social monitoring of competitors’ activities and trends to ensure we are competitive. Lead social media content plan and engage with consumers through our profile. Advertising & Promotions: Contribute and execute on local marketing activities (including monthly promotions planning) by teaming up with local sales, Lead adaptation (incl. translation) of marketing content/asset and development of any local content creation (influencers, PR) for Singapore, Support sales requests on marketing materials, Collaborate closely with trade marketing to ensure communications plans and initiatives are carried out, Will be given opportunity to drive cross category e-Commerce initiatives (eg: 3.3 mega campaign promotions).