The Audi driving experience plans, organizes and supports driving events for customers and interested parties of AUDI AG. The aim of the marketing strategy is to inspire our target group with the Audi brand in the long term. The dynamic presentation creates a particularly intensive product experience.
The Audi driving experience offers driving training, race track courses and individually tailored driving programs worldwide. The focus is on the sporty, partly fully electric products, as well as safety and experiencing new technologies.