The “Customer Data Management” organizational unit in Sales is responsible for both the strategic direction and the operational management of customer data management for the Audi brand in the German market. This includes, among other things, the main responsibility for ensuring system connections and (customer) data quality in the German market, partial responsibility for advising and supporting the specialist departments in the further development of customer data management content, and the main responsibility for implementing the analyses of the available data based on the specialist requirements.