Senior Product Marketing Manager – Remote
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Ansys Optics
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Canonsburg, USA, America

Delivers value-based messaging for one or more Ansys products in the Structures Product Line to prospective customers, existing customers, and partners, Creates and develops marketing plans and lead generation campaign kits targeting the global mechanical engineering audience in alignment with business growth objectives and key initiatives, Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle, Composes engaging audience-specific marketing content, including case studies, solution briefs, web content, presentations, datasheets, whitepapers, and sales playbooks, Drives execution of product promotion across social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted Mechanical engineering personas, Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals, Partners with the Ansys corporate marketing and industry marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities, Deliver training for the global field sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys products and new technologies in the marketplace, Conducts regular competitor analysis to understand competitor product features, positioning and messaging related to Mechanical and Multiphysics simulation, Responsible for measuring and reporting the ROI of product marketing tactics through regular monthly analysis.

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