In addition to the high-performance models of AUDI AG, Audi Sport GmbH is responsible for vehicle customization under the Audi exclusive label, the Audi collection accessories range and customer motorsport activities at Audi Sport customer racing. The technical development department of Audi Sport GmbH defines and takes responsibility for the characteristics of the spearheads of the Audi model series, the R and RS models. In the body/exterior area, customer features are created to individualize and emotionalize these vehicles.